Disregard the fold

Here is an interesting web design article about how designing websites with “the fold” in mind is antiquated.

The author is from AOL where she is the Director of User Interface Design and Information Architecture.

The key point of the article is: “stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end. … The biggest lesson to be learned here is that if you use visual cues (such as cut-off images and text) and compelling content, users will scroll to see all of it.”